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Temporal, Paul's books list

No.	Title	Publish Year
1.	Strategic positioning : creating growth generating profits achieving performance	1999
2.	Branding in Asia : the creation, development, and management of Asian brands for the global market	2000
3.	Asia's star brands	2006
4.	Branding in Asia : the creation, development, and management of Asian brands for the global market	2001
5.	Advanced brand management from vision to valuation	2002
6.	Romancing the customer : maximizing brand value through powerful relationship management	2001
7.	Hi-tech hi-touch branding : creating brand power in the age of technology	2001
8.	Advanced brand management : managing brands in a changing world	2010
9.	The branding of MTV : will internet kill the video star?	2008
10.	Islamic branding and marketing : creating a global Islamic business	2011